“…always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second and hold him against the wall until the tag line.”
— Paul O’Neil, former Time Inc. reporter
George P. Hunt, managing editor of Life Magazine, once penned an Editor’s Note about staff writer Paul O’Neil in which he noted that O’Neil “liked to think of himself as, among other things, Attila the Hun”; that “the excellence of Paul’s stories is the result of painstaking craftsmanship, a fine ear for phrase and a lot of experience.” He called the quote above: O’Neil’s Law.
That was in 1964, nearly fifty years ago. But it all has a lot of relevance today.
People with a true passion for writing don’t write things and share them just because they are paid to do so. In 2013 you don’t have to be one of the chosen few writing for Life Magazine to start gaining that “lot of experience.”
But with so much content out there, readers have become overwhelmed…and more discerning.
While writers can publish more easily now than ever before, that also means you compete with CNN, youtube, your kid’s math teacher, illogical ranting political hacks, amateur movie reviewers, a guy who doesn’t like the toaster he bought last month, and someone with 9537 Facebook friends. Good writers have an incentive and an imperative to produce stuff not that grabs the reader by the throat in the first paragraph, but in fact does so in 140 characters or less.
As everyone, everywhere increasingly fights for our attention richer more relevant content is trumping quantity. The rush to chuck trash into the cavernous Web simply to fill it up as quickly as possible is over.
Quality is now much, much more important than quantity. And that’s precisely where painstaking craftsmanship comes in to play.
What does this mean for you?
Focus on quality—not quantity. Aim to create and produce only top-shelf content. Spend more time on less volume.
Pretend your writing will determine whether or not you get the career opportunity of a lifetime; that President Obama will see your next blog; that you’ll wake up to 12 million hits; that your worst elementary school nemesis, the one who snaked your prized Nike sneakers over a telephone line, will read your next published article and finally will be sorry. Whatever it takes to bring out the painstaking craftsman in you.
Work on developing that fine ear for phrase.
I’m no Paul O’Neil but I do know this. The best writers are the ones who can tell a good story. They know how to find the right details to make it human and interesting. And they know their way around a metaphor or two.
Developing that kind of skill takes practice; practice that will greatly increase your chances of grabbing the reader by the throat.